Umhlanga started life as a small seaside resort town back in the late 19th century and, despite its dramatic growth since then, its atmosphere is still one of sunshine and sea sand. Sometimes described as “Little Miami”, the palm-littered streets, beachfront promenade and cafés continue to attract plenty of holiday-makers, but according to property experts, it’s the increasing numbers of businesses relocating to the area that are making the biggest impact on the housing market.
Gregory Senftleben, the Rawson Property Group’s franchisee for the area. “The commercial sector is expanding very quickly with an emphasis on office space, and there are a lot of apartments going up to cater to the increasing numbers of working professionals.”
One of the areas most affected by these changes is the suburb of Gateway, home to one of South Africa’s largest malls. “Apartment blocks are flying up in Gateway,” says Senftleben, “and it’s a very popular investment area for buy-to-let purchasers. The atmosphere is bustling and energetic, and there is a large proportion of young and trendy residents taking advantage of the affordable property prices and social vibe.”
The increasing number of businesses relocating to Umhlanga also adds to the town’s family appeal, as working parents can enjoy minimal commute times living in any of the town’s suburbs. “Sunningdale, Somerset Park and Prestondale are ideal for family living,” says Senftleben. “They have a real emphasis on community and belonging, and some really lovely, affordable family homes. They’re also conveniently close to some of Umhlanga’s top schools.” Homes in Sunningdale, Somerset Park and Prestondale start from around R2 million for a comfortable property on 500m2 to 900m2 plots.
For families wanting a little bit more space and exclusivity, Lower La Lucia and Herrwood Park are favourite suburbs. “The sea views from these areas can be wonderful,” says Senftleben, “but they do add to the price, which could be anywhere from R3.5 million to R15 million.” For that money, you’ll get to enjoy between 1500m2 and 2000m2 of land, within easy reach of all of Umhlanga’s attractions and entertainment.
For buyers looking to relocate to Umhlanga, Senftleben cautions against using an inexperienced agent, or one unfamiliar with the area. “To get the most for your money, and end up in a home that really suits your needs, you need to work with an agent who is completely familiar with the area – especially if you are not,” he explains. “We see a lot of misinformation and misleading advice being given to unwary buyers by unscrupulous agents. It’s always better to go with someone reputable, with a history of good service in Umhlanga.”
Sellers would be equally well-advised to vet their agents carefully, as pricing a property accurately can mean the difference between a successful sale and a stale listing. “Houses that stay on the market too long because they’re overpriced or poorly marketed develop a negative perception amongst buyers that really deters sales,” says Senftleben. “A good agent will be able to do a valuation on your property that positions it correctly in the market, and ensures you connect with buyers of the right calibre to sell as quickly as possible.”
If you’re considering buying or selling property in Umhlanga, or just want to chat about the pros and cons of any of the town’s suburbs, contact Gregory Senftleben at the Rawson Property Group's Umhlanga franchise on 031 584 7821.
