08 August 2025
When it comes to selling your home, it’s natural to want as much exposure and as many opportunities as possible. That’s why, on the surface, giving your property to multiple agents might seem like a clever strategy. But is more always better? According to Craig Mott, National Sales Manager for the Rawson Property Group, the answer is usually a resounding no.
“Sole mandates aren’t about limiting options,” he explains. “They’re about giving one dedicated professional the clarity, control, and full responsibility to deliver results. When a single agent is empowered to manage every step – from marketing to negotiation – you get a more cohesive, strategic, and ultimately more successful selling experience.”
Let’s take a closer look at the real value a sole or exclusive mandate can offer, and why it might just be the smartest move for savvy sellers.
1. One clear strategy, one accountable agent
With an exclusive mandate, you’re not just assigning your property to a single agent – you’re empowering them to take full responsibility for the sale. That means no mixed messages, no duplicated efforts, and no confusion between competing agents trying to undercut each other.
“When multiple agents are involved, things can get messy fast,” says Mott. “Buyers receive mixed signals about the property’s value. Agents may rush to close deals, rather than take the time to negotiate properly. The end result? Diluted marketing and a weaker selling position.”
A sole mandate agent, on the other hand, is fully aligned with the seller’s best interest. They can afford to be more strategic, crafting bespoke marketing campaigns and carefully managing the entire buyer journey.
2. More professionalism, less pressure
One of the most common fears about sole mandates is being “locked in” with an underperforming agent. That’s why choosing the right agency is critical – and why Rawson builds in multiple layers of protection for sellers.
Every exclusive mandate at Rawson comes with a clear marketing plan, performance check-ins, and
an escape clause. If those commitments aren’t met, sellers have the right to cancel with no penalties and no complications. There's also a five-day cooling-off period for added peace of mind.
“An exclusive mandate should never be about control,” says Mott. “It’s about commitment. The right agent will earn your trust, not demand it, and you’ll always have the ability to walk away if that trust isn’t honoured.”
3. Smarter marketing, not just more of it
More agents don’t mean more exposure. In fact, when multiple listings of the same property appear online with different photos, prices, or descriptions, it can raise red flags with serious buyers.
A sole mandate allows your agent to launch one strong, cohesive campaign. That includes professional photography, copywriting, targeted advertising, and personalised outreach – all under one brand message.
In the case of established agencies like the Rawson Property Group, this approach is further strengthened by a national buyer network that connects franchises across the country. Properties listed under sole mandates aren’t limited to one office’s reach — they benefit from a much wider pool of qualified buyers, without the confusion and overlap that can come with multiple agents marketing the same home.
“When buyers see a property marketed professionally and consistently, it creates confidence,” says Mott. “It tells them the seller is serious, and that the sale is being handled by a capable professional.”
4. Better buyer qualification and negotiation
With an exclusive mandate, your agent handles all enquiries, showings, and negotiations. That gives them time to properly qualify buyers, build relationships, and negotiate firmly – without the panic of losing a deal to another agent.
“If you want the best price, you need strong negotiation,” says Mott. “And strong negotiation only happens when your agent has full insight into your expectations and the buyer’s motivations.”
By contrast, when multiple agents are involved, the pressure to beat the competition can lead to rushed decisions. Agents may push sellers to accept early, lower offers simply to secure a quick signature before someone else does – even if holding out could have achieved a better deal.
5. A trusted point of contact
Perhaps one of the most underrated benefits of a sole mandate is simplicity. You’ll have one point of contact who keeps you informed, answers your questions, and guides you through every step of the process.
No crossed wires. No duplicated conversations. Just a single, accountable expert who understands your goals and makes sure everything stays on track.
What to look for in a sole mandate agreement If you're considering giving an agent an exclusive mandate, here’s a quick checklist to help guide your decision:
- Clear duration and cancellation terms
- Detailed marketing plan and platforms
- Regular feedback and reporting commitments
- Defined roles and responsibilities
- Proven track record and testimonials
A professional mandate agreement should offer structure without sacrificing flexibility, and transparency without overwhelming legal jargon. If something isn’t clear, ask. A reputable agency will welcome the opportunity to walk you through it.
The smart move
Sole mandates may not be new, but when handled correctly, they remain one of the most powerful tools a seller can use to achieve a successful, stress-free property transaction.
“In today’s market, trust, experience, and professionalism matter more than ever,” concludes Mott. “Choose your agent wisely, give them your full backing, and you’ll reap the rewards of a well-managed, high-impact sale.”
For more information, contact marketing@rawsonproperties.com or 021 658 7100
