In high demand areas rising rents almost always lead to higher sales prices

News

   

When assessing the value growth potential of any residential property, says Bill Rawson, Chairman of the Rawson Property Group, it can be very helpful to examine the recent rental performances of homes in the area.  In many cases, he says, percentage-wise the rental growth will initially exceed that of the sales price, but in these situations the sales price rises catch up with the rentals.

A recent Rode Report, says Rawson, would appear to contradict this statement.  Rode said that in the latter half of 2013 growth in rental levels year-on-year was only 4% to 5%, i.e. below the prevailing interest rates, which some economists are now saying are likely to be above 6% this year and in 2015.  However, says Rawson, rental agents throughout his group and in other agencies are able to show clients many precincts where the rents are rising at a far faster rate than the average quoted by Rode, i.e. by 8% year-on-year – and, what is more, this leads to greatly improved house prices.

“The simple truth,” says Rawson, “is that in new developments like River’s Edge, River Song and The Rondebosch, sited in such high demand areas as the Cape Peninsula Southern Suburbs, if and when a tenant moves out the rent can usually be increased by at least 12% - and if the unit is sold it will often achieve an even higher mark-up on its original launch price.  Furthermore, owners of other homes in the area will often find themselves able to sell for more than originally anticipated.”

In the coming year, says Rawson, it is likely that the demand for rental property will increase as a result of increased interest rates and a growing percentage of the creditworthy population having imperfect credit records.  These rental increases in the high demand areas will almost certainly lead to a big increase in sales prices.

For more information, email marketing@rawsonproperties.com or visit www.rawson.co.za for the latest market tips and industry news.

Rawson

Leave a comment