The last decade, says Bill Rawson, chairman of Rawson Properties, has shown conclusively that in residential property marketing franchising is far and away the best route to achieving real results and ongoing growth.
'In the 20 years or so that we ran with branches controlled and run by a head office team, we had many really good performers '“ but, almost without exception, they upped their game when they became franchisees'
Even more significantly, said Rawson, once the franchise system had proved itself, 'as it did in a short space of time', it resulted in the group being able to recruit or promote top level independent entrepreneurial leaders who would never have been content under a centralised branch system but who flourished when put in a position of real command.
Asked why, if the system is so effective, certain franchise groups have had a fairly high dropout rate Rawson said that a good franchisor will always provide a 24/7 support group, training and systems which enable the rookie franchisee to survive the first year '“ and indeed, thereafter.
'We made some mistakes when we set up our franchising network '“ but we always understood the importance of real backup. All the groups that give 100% support to their franchisees have flourished. Those who simply sell them the right to operate under their name and to capitalise on their brand without providing significant support have seen high failure rates'
For further information contact Bill Rawson on 021 658 7100 or email bill@rawsonproperties.com.
