--- title: Awareness of the legal ownership of property by less affluent citizens is growing description: The fairly large band of property trend watchers looking, as always, for evidence that those at the lower end of the emerging midd... image: https://res.cloudinary.com/rawson/image/upload/v1/remote/blog/staging/posts/1724/HF9sYn97Q041elWPDcs4gMHU1rvcbcWy0nt3VxpV.jpeg --- [![Rawson Property Group logo](https://blog.rawson.co.za/hs-fs/hubfs/Rawson%20-June2017/image/logo-rawson-property-group-white-112x26.png?width=113&height=26&name=logo-rawson-property-group-white-112x26.png "Rawson Property Group logo")](https://www.rawson.co.za/) [![Rawson Property Group logo](https://blog.rawson.co.za/hs-fs/hubfs/Rawson%20-June2017/image/blog-logo.png?width=113&height=26&name=blog-logo.png "Rawson Property Group logo")](https://www.rawson.co.za/) [More Menu ](https://blog.rawson.co.za/awareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing#footer) - [Blog](https://blog.rawson.co.za) - [Awareness of the legal ownership of property by less affluent citizens is growing](https://blog.rawson.co.za/awareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing) # Awareness of the legal ownership of property by less affluent citizens is growing [News](https://blog.rawson.co.za/topic/news) [![Share on Facebook](https://cdn2.hubspot.net/hub/251674/hubfs/1px.png?width=24&name=1px.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hub/251674/hubfs/1px.png?width=24&name=1px.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hub/251674/hubfs/1px.png?width=24&name=1px.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Awareness%20of%20the%20legal%20ownership%20of%20property%20by%20less%20affluent%20citizens%20is%20growing) [![Share on Pinterest](https://cdn2.hubspot.net/hub/251674/hubfs/1px.png?width=24&name=1px.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=http%3A%2F%2Fcdn1.hubspot.com%2Fhub%2F158015%2F305390_10100548508246879_837195_59275782_6882128_n.jpg) The fairly large band of property trend watchers looking, as always, for evidence that those at the lower end of the emerging middle class are muscling in on home ownership – and thereby stabilising South Africa’s political situation – should take note of just how rapidly a satellite office of the Rawson Property Group’s [Paarl](http://www.rawson.co.za/property/paarl) franchise, which established in October 2013, has grown. [Lizette Joubert](http://www.rawson.co.za/sales-partners/lizette-joubert-388), the Rawson Property Group’s franchisee for [Paarl](http://www.rawson.co.za/contact/franchise/paarl-165), said that this satellite of her main office is run by her husband Arno and now employs five agents.  Last year, she said, it was responsible for 37% of the franchise’s sales turnover – and this year, Joubert expects sales here to rise by at least 20%. “What these figures seem to show,” said [Joubert](http://www.rawson.co.za/sales-partners/lizette-joubert-388), “is that among the less affluent citizens of Paarl there is a rapidly growing awareness of the benefits of legal property ownership.  This is, however, often coupled with a serious lack of knowledge about property in general, and property buying and selling in particular, including the conditions that have to be met to qualify for a bond.”  “An estate agent operating in areas such as this has to be a counsellor and to guide to his clients, many of whom, while initially unable to buy a home, can with financial advice and with help on their credit records be coaxed into a position where they can, in fact, get onto the property owning ladder – and once there, it has been our experience, life for many of them takes on a new meaning and new happiness.” For further information contact Lizette Joubert on (021) 872 8385. ##### For more information, email [marketing@rawsonproperties.com](mailto:marketing@rawsonproperties.com) or visit [www.rawson.co.za](https://www.rawson.co.za/) for the latest market tips and industry news. ## Rawson ### Leave a comment ### More Posts Jul 02, 2026 #### [Stock shortage puts Western Cape sellers in the driving seat](https://blog.rawson.co.za/stock-shortage-puts-western-cape-sellers-in-the-driving-seat) advice [![Share on Facebook](https://blog.rawson.co.za/hs-fs/hubfs/social-uploaded-images/Facebook%20Icons.png?width=24&name=Facebook%20Icons.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://blog.rawson.co.za/hs-fs/hubfs/social-uploaded-images/Linkedin%20Icon.png?width=24&name=Linkedin%20Icon.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.rawson.co.za/hs-fs/hubfs/social-uploaded-images/Twitter.png?width=24&name=Twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Awareness%20of%20the%20legal%20ownership%20of%20property%20by%20less%20affluent%20citizens%20is%20growing) May 28, 2026 #### [Rates increase by 25 basis points: What May’s MPC decision means for SA property](https://blog.rawson.co.za/rates-increase-by-25-basis-points-what-mays-mpc-decision-means-for-sa-property) [![Share on Facebook](https://blog.rawson.co.za/hs-fs/hubfs/social-uploaded-images/Facebook%20Icons.png?width=24&name=Facebook%20Icons.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://blog.rawson.co.za/hs-fs/hubfs/social-uploaded-images/Linkedin%20Icon.png?width=24&name=Linkedin%20Icon.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://blog.rawson.co.za/hs-fs/hubfs/social-uploaded-images/Twitter.png?width=24&name=Twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.rawson.co.za%2Fawareness-of-the-legal-ownership-of-property-by-less-affluent-citizens-is-growing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Awareness%20of%20the%20legal%20ownership%20of%20property%20by%20less%20affluent%20citizens%20is%20growing) May 19, 2026 #### [Who’s fixing what? 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